As with polaroid cameras, millennials have made an old practice new again. Given that the youngest part of this group is in their early twenties (born between 1981–1996), this age group is making their way into the real world. They are beginning their careers, purchasing homes, and developing their legacy. As they take these big steps, this group is becoming one of the largest users of self-storage.
Millennials are using personal storage units to save on rent prices in big cities, store their childhood memorabilia as their parents move, and stow the influx of goods that comes from being social media influencers.
An Influx of Goods Despite the Minimalism Movement
In some ways, every millennial is an influencer. It is said that 50% of millennials will share their product opinions on social media and 72% will follow others’ online advice on the latest trends. Given this, many brands offer influencers PR packages full of free merchandise to promote on their social media channels.
While many influencers do their best to gift and donate items to remain minimal, the influx of goods can be unmanageable. Personal storage units are a great idea for millennials who have too much stuff.
Millennials’ Parents Are Retiring and Downsizing
Because the eldest age of a millennial is 40 years old, it is safe to say that most of their parents are at or near retirement age. With retirement comes downsizing, decluttering, and moving. This leaves parents pushing their children’s cherished childhood memorabilia over to them. Thus, the millennials are left to store the things their parents don’t want to get rid of just yet.
Saving on Rent in Big Cities
In several cases, the monthly price of a storage unit is less than what the same amount of storage space would cost when factored into apartment rent. Regardless, most cities come with high rent prices and very limited storage! With that, millennials look to storage facilities to save on space and treat their units like “off-site closets.”
A Top Choice for Millennials Seeking Self-Storage in NYC
Whether you’re a millennial looking to expand your storage space, save rent costs, or store your childhood memories, you can trust Treasure Island Storage. We make our services easy to use, and we offer flexible pricing along with our online reservation portal and contactless check-in. Treasure Island Storage makes it easy. To get started, you can fill out our online contact form or give us a call at 646-846-9449 today!