Who Are the Main Customers for Self-Storage Units?


TI Storage
July 29th, 2020

As the self-storage industry continues to revolutionize, consumers are beginning to embrace the advantages of storing their belongings in a convenient and secure location. Storage facility users are growing exponentially, pushing self-storage businesses to pursue new ways to incorporate technology and up-scale amenities that appeal to the public. Consumers’ purposes for renting self-storage units vary; however, the two main goals are downsizing and decluttering, which goes to show that many residents and business owners are running out of room to store important possessions. Therefore, the self-storage industry must uncover what drives consumers to their business and understand the characteristics that encompass each demographic in their market structure to ensure they are meeting the needs of potential renters. 

Self-Storage Statistics in New York and New Jersey 

Living in New York and New Jersey is thrilling. They’re cities with rich history, sightseeing at every corner, and seasons that magically transform the northeastern landscape. However, settling down in these areas comes with a cost. Infrastructure in the north is some of the most expensive in the United States, pricing in at an average of $2,499 a month for a two bedroom apartment. This does not include the cost of living for the typical four-person family or other expenses such as transportation and leisure. The same applies to small business owners who pay anywhere from $2,500 to $5,000 for a 2,000-square-foot space, depending on the location. This has caused residents and business owners to sacrifice their belongings and rent smaller spaces to be able to afford the expensive city life. However, these individuals have realized that they don’t always have to give up the things they value. The Self-Storage Association noted that in 2018, about 5 billion consumers worldwide intended to rent a storage unit. In the United States alone, vacancy rates across storage facilities were about 9.9%, indicating that occupancy rates were roughly 90.1%. The demand for self-storage properties in New York and New Jersey has skyrocketed due to limited space, allocating for over 744 facilities scattered throughout New Jersey and an estimated 1,395 facilities in New York. 

Who’s Renting Self-Storage Units? 

Self-storage popularity is attributed to the various market demographics where the main customer base is located. Self-storage is used for many different reasons, which results in customers looking for specific features to help them solve their storage issues. It’s beneficial for you to be aware of the most common renters in self-storage because you may be able to relate to one of these customer profiles. The main users of self-storage include:
  • Homeowners
  • Apartment renters
  • Business vendors 
  • Active military members 
  • College students 
The conditions under which these types of individuals rent vary, but the prime motive for homeowners, apartment renters, and business vendors is to have more space to store their belongings due to limited space or being overcrowded in their current situations. As for active military members and college students, self-storage gives them the opportunity to store their possessions for the time they’ll be away. If you find yourself in a situation where you feel stuck on what to do with your belongings, look into finding a secure self-storage facility to accommodate your needs.

What Attracts Consumers to Treasure Island Storage?  

Self-storage consumers want accessibility, affordability, and security. It’s a good thing that Treasure Island Storage has all three. If you are someone that’s considering renting a self-storage unit, some of the most attractive features at Treasure Island Storage include: 
  • Convenient locations in Brooklyn, Queens, the Bronx, and Paterson and Woodbridge, NJ
  • Climate-controlled units 
  • Fair pricing
  • Online account management 
  • Clean and organized facilities
  • Contact-free with easy access 
  • 24/7 security for premises 
  • Loading bays 
  • Elevator access 

Make Storage Easy with Treasure Island Storage 

If you’re tired of feeling like your space is cramped or if you don’t want to worry about your things while you’re away, let Treasure Island Storage be your storage solution. With a variety of sizes and features in our many locations, we have storage units explicitly made to cater to all your storage needs.With more than a decade of experience in the storage industry, we have transformed traditional units into more advanced storage spaces with features that will allow you to feel worry-free knowing that your valuable items are stored safely. Give us a call at (646) 603-1505 or fill out our contact form to easily reserve one of our units today.